Privacy Policy

Privacy Policy

Last Updated: June 15, 2026

Introduction

MulchCalculator.com ("MulchCalculator.com," "Website," "Company," "we," "our," or "us") is owned and operated by Intermarket Media Group LLC, 354 State Street, Suite 105, Hackensack, New Jersey 07601, United States. This Privacy Policy explains how we collect, use, disclose, sell, share, store, transfer, protect, and otherwise process information when you visit or use our website, calculators, tools, forms, advertisements, landing pages, communications, mobile experiences, AI features, photo upload features, supplier referral programs, installer referral programs, affiliate programs, lead generation services, and any other services that link to this Privacy Policy.

This Privacy Policy is intended to apply broadly because MulchCalculator.com may operate as an educational website, calculator website, advertising-supported website, affiliate publisher, contractor and supplier referral platform, lead generation service, AI-assisted estimate tool, email marketing publisher, SMS marketing sender, and online marketplace or directory. By using the Website, submitting information, uploading a photo, requesting an estimate, requesting supplier information, requesting installer information, clicking an advertisement, signing up for emails, opting into text messages, or otherwise interacting with us, you acknowledge that you have read this Privacy Policy.

Important Notice

This Privacy Policy is not a contract for services and does not create any rights beyond those required by applicable law. Some jurisdictions provide specific privacy rights. Where those laws apply, we will honor applicable rights as described in this Privacy Policy. If any portion of this Privacy Policy conflicts with a mandatory legal requirement, the mandatory legal requirement will control only to the extent required by law.

Scope of This Privacy Policy

This Privacy Policy applies to visitors, homeowners, renters, property owners, commercial property users, contractors, landscapers, mulch suppliers, advertisers, affiliates, partners, vendors, and other users of the Website. It applies whether you access the Website from a desktop computer, laptop, mobile phone, tablet, smart device, browser, search engine, advertisement, social media platform, email, text message, QR code, embedded widget, partner website, or other online source.

This Privacy Policy also applies to information collected through current and future features, including address-based calculators, photo-based calculators, measurement calculators, AI estimate tools, uploaded property photos, quote request forms, contact forms, newsletter forms, account registration, saved estimates, installer matching, supplier matching, affiliate links, advertising pixels, analytics tools, remarketing campaigns, call tracking, SMS campaigns, and customer support communications.

Information We Collect Directly From You

We may collect information you voluntarily provide, including name, email address, telephone number, mobile phone number, mailing address, billing address, property address, project address, company name, comments, messages, quote requests, service requests, supplier requests, installer requests, photos, videos, documents, measurements, account credentials, saved preferences, budget information, product interests, installation interests, mulch type preferences, delivery preferences, preferred timing, and any other information you provide through the Website.

If you submit a form asking for an estimate, contractor referral, supplier referral, quote, phone call, text message, newsletter, discount, downloadable guide, account, or saved project, we may collect the information submitted through that form and associate it with your browser, device, IP address, session, advertisement source, marketing campaign, and other technical information.

Property, Address, and Project Information

Because the Website is designed to help users estimate mulch needs and related landscaping projects, we may collect property-related information. This may include street address, approximate location, parcel information, yard size, garden bed size, bed shape, bed depth, mulch depth, existing landscaping, tree coverage, slope, surface conditions, photographs, satellite imagery references, project notes, delivery preferences, installation preferences, and related estimate data.

We may use property information to generate estimates, improve calculators, provide recommendations, identify suppliers or installers, route leads, conduct analytics, develop future tools, train or improve automated systems, and support advertising or business operations.

Uploaded Photos, Images, and AI Analysis

If you upload photographs, images, videos, screenshots, or other visual materials, we may collect and process those files. Uploaded materials may contain property features, landscaping features, structures, vehicles, people, pets, license plates, house numbers, addresses, geolocation metadata, timestamps, device information, or other information.

We may use uploaded materials for estimate generation, AI-assisted analysis, computer vision, measurement extraction, bed identification, project recommendations, quality control, fraud prevention, customer support, product improvement, research, model evaluation, and development of future services. We may create derived information from uploaded materials, such as approximate square footage, recommended mulch depth, estimated cubic yards, estimated bag counts, detected landscaping areas, confidence scores, and internal diagnostic data.

You should not upload images containing sensitive personal information, private documents, children, medical information, financial information, or anything you do not want processed under this Privacy Policy.

Information Collected Automatically

When you visit or use the Website, we and our service providers may automatically collect information such as IP address, browser type, browser version, device type, device model, operating system, screen size, language settings, time zone, referring URL, landing page, exit page, pages viewed, links clicked, forms started, forms submitted, scroll depth, session duration, mouse movements, touch interactions, keystroke activity within forms, error logs, crash logs, approximate location, internet service provider, network information, cookie identifiers, advertising identifiers, and other usage information.

We may also collect information about how you arrived at the Website, including search terms, advertisement campaign, ad creative, keyword, placement, audience segment, referral partner, affiliate source, UTM parameters, click identifiers, and conversion identifiers.

Cookies and Tracking Technologies

We may use cookies, web beacons, pixels, tags, scripts, SDKs, local storage, session storage, browser storage, embedded code, server-side tracking, enhanced conversion tools, call tracking numbers, device identifiers, cross-device identifiers, probabilistic identifiers, and similar technologies.

These technologies may be used for site functionality, remembering preferences, security, fraud prevention, analytics, attribution, advertising, retargeting, personalization, form completion, performance measurement, conversion tracking, A/B testing, heat mapping, session replay, and business intelligence.

You may be able to control cookies through your browser settings. Blocking cookies may affect site functionality. Some tracking technologies may not be fully controlled through browser cookie settings.

Analytics, Heatmaps, and Session Replay

We may use analytics and user experience tools to understand how visitors use the Website. These tools may record pages visited, buttons clicked, forms interacted with, approximate mouse movements, scrolling, browser type, device type, and other interaction data. Some tools may provide session replay functionality that allows us to review a reproduction of a browsing session.

We use this information to improve usability, troubleshoot errors, detect fraud, improve calculators, measure conversion rates, test page designs, understand user behavior, and improve business performance. Where appropriate, we may configure tools to mask or exclude sensitive form fields, but we cannot guarantee that every item will always be excluded.

Advertising Pixels and Marketing Platforms

We may use advertising, analytics, and measurement technologies provided by companies such as Google, Meta, TikTok, Pinterest, Microsoft, LinkedIn, Reddit, YouTube, programmatic advertising networks, affiliate networks, customer data platforms, data management platforms, and other advertising or marketing providers.

These technologies may collect or receive information from the Website and elsewhere on the internet and use that information to provide measurement services, targeted advertising, remarketing, lookalike audiences, attribution, conversion reporting, frequency capping, fraud detection, and ad personalization. Information may include IP address, device information, browser information, pages viewed, actions taken, form submissions, hashed contact information, advertising identifiers, click identifiers, purchase or lead events, and other online identifiers.

We may use server-side tracking, enhanced conversions, conversion APIs, offline conversion imports, customer match, custom audiences, lookalike audiences, and similar tools. This may involve sending hashed or pseudonymized information, such as email address or phone number, to advertising platforms to measure or improve advertising.

Interest-Based Advertising and Retargeting

We may use your information to show advertising on search engines, social media platforms, display networks, video platforms, connected television, mobile applications, partner websites, and other digital properties. This may include retargeting ads to users who visited the Website, started a form, completed a calculator, requested an estimate, uploaded a photo, clicked an affiliate link, or otherwise interacted with us.

Advertising partners may combine information collected through the Website with information they collect from other websites, apps, devices, and services. The use of information by those platforms is also governed by their own privacy policies.

How We Use Information

We may use information for any lawful business purpose, including to operate the Website, provide calculators, generate estimates, process forms, provide customer support, respond to inquiries, send emails, send text messages, make phone calls, match users with suppliers, match users with installers, sell or distribute leads, operate affiliate programs, personalize content, improve user experience, troubleshoot issues, monitor security, detect fraud, enforce terms, comply with law, conduct analytics, measure advertising performance, create marketing audiences, improve calculators, develop AI tools, conduct research, generate business intelligence, and manage our business.

We may also use information to evaluate demand for services, determine geographic coverage, prioritize markets, build supplier and installer directories, develop pricing models, understand mulch buying behavior, improve content, and create new products or services.

Lead Generation, Referrals, and Marketplace Activities

MulchCalculator.com may operate as a lead generation, referral, directory, marketplace, affiliate, or advertising-supported service. If you request mulch, delivery, installation, landscaping help, contractor contact, supplier information, quotes, pricing, or related services, we may share your information with one or more third parties.

These third parties may include mulch suppliers, landscape installers, landscapers, garden centers, retailers, delivery companies, contractors, home improvement companies, call centers, advertisers, affiliates, referral partners, marketing partners, and lead buyers. We may receive compensation for leads, clicks, calls, form submissions, purchases, referrals, appointments, sales, advertising placements, sponsored listings, affiliate transactions, or other user actions.

A single inquiry may be shared with multiple parties. Those parties may contact you by phone, text, email, mail, or other means, subject to applicable law and your consent where required.

Affiliate Links and Sponsored Content

The Website may include affiliate links, sponsored placements, paid listings, advertising links, partner links, product recommendations, supplier recommendations, installer recommendations, and other monetized content. If you click these links or complete a purchase or inquiry, we may receive compensation.

Affiliate partners and advertisers may collect information when you interact with their links, websites, forms, phone numbers, advertisements, or services. Their privacy practices are governed by their own policies.

Text Messages, Calls, and TCPA Consent

By providing a telephone number or mobile number through the Website, you authorize us and, where applicable, our service providers, marketing partners, lead buyers, suppliers, installers, affiliates, and referral partners to contact you using calls, text messages, SMS, MMS, prerecorded messages, artificial voice messages, automated telephone dialing systems, ringless voicemail where permitted, and similar technologies.

Communications may relate to estimates, quotes, service requests, appointment scheduling, supplier offers, installer offers, project follow-up, account notices, marketing, promotions, and related services. Consent to receive marketing calls or texts is not required as a condition of purchase. Message and data rates may apply. Message frequency may vary. You may opt out of text messages by replying STOP where supported or following instructions provided in the message. You may request help by replying HELP where supported.

You represent that any phone number you provide is accurate and that you are the subscriber or customary user of that number. If your number changes, you agree to stop using the old number in connection with the Website and notify us where appropriate.

Email Marketing

We may send emails including estimate results, project information, service updates, newsletters, educational content, advertising, promotions, affiliate offers, partner offers, supplier offers, installer offers, account notices, and transactional messages. You may unsubscribe from marketing emails using the unsubscribe link where provided. Even if you unsubscribe from marketing emails, we may still send transactional, legal, security, or service-related messages.

Accounts and Saved Estimates

If we offer user accounts or saved estimates, we may collect account credentials, login history, saved property information, saved estimates, project history, preferences, uploaded files, communication history, and account settings. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account.

Payments and Transactions

If we accept payments or facilitate transactions in the future, payment information may be processed by third-party payment processors. We may collect transaction details, order history, billing information, shipping information, purchase information, refunds, chargeback information, and related records. We generally do not intend to store full payment card numbers unless specifically disclosed and permitted by law.

Legal Bases for Processing

For users in jurisdictions requiring a legal basis for processing, our legal bases may include consent, performance of a contract, steps taken at your request before entering a contract, compliance with legal obligations, protection of vital interests, public interest where applicable, and our legitimate interests.

Our legitimate interests may include operating the Website, providing calculators, improving services, marketing, advertising, fraud prevention, analytics, security, customer support, business development, lead generation, affiliate operations, and enforcing legal rights.

Disclosure of Information

We may disclose information to service providers, contractors, vendors, cloud hosting providers, analytics providers, advertising platforms, email providers, SMS providers, call tracking providers, CRM providers, customer support providers, payment processors, fraud prevention vendors, AI providers, data enrichment providers, lead buyers, referral partners, suppliers, installers, advertisers, affiliates, professional advisors, legal authorities, and business transaction participants.

We may also disclose information when we believe disclosure is necessary to comply with law, respond to legal process, enforce our terms, protect rights, protect property, protect safety, investigate fraud, prevent abuse, or defend against claims.

Sale, Sharing, and Targeted Advertising

Certain privacy laws define "sale," "sharing," and "targeted advertising" broadly. Our use of advertising pixels, remarketing tools, lead generation, affiliate tracking, custom audiences, analytics tools, and referral programs may be considered a sale, sharing, or targeted advertising under some laws.

Where required, users may have the right to opt out of sale, sharing, or targeted advertising. We will provide legally required opt-out mechanisms where applicable.

Sensitive Personal Information

We do not intentionally request sensitive personal information such as Social Security numbers, government identification numbers, precise financial account credentials, health information, biometric data, racial or ethnic origin, religious beliefs, union membership, sexual orientation, or precise geolocation unless clearly disclosed and necessary for a specific feature. Please do not submit sensitive personal information through the Website unless specifically requested.

International Data Transfers

MulchCalculator.com is operated from the United States. If you access the Website from outside the United States, your information may be transferred to, stored in, processed in, and accessed from the United States and other countries that may not provide the same level of data protection as your home jurisdiction.

By using the Website or submitting information, you understand that information may be transferred internationally. Where required, we will use appropriate transfer mechanisms.

GDPR, UK GDPR, and EEA/UK/Swiss Rights

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with similar rights, you may have rights to request access, correction, deletion, restriction, portability, objection to processing, and withdrawal of consent. You may also have the right to lodge a complaint with a supervisory authority.

Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing that occurred before withdrawal. Where processing is based on legitimate interests, you may object to processing in certain circumstances. We may continue processing where we have compelling legitimate grounds or where processing is necessary for legal claims.

California Privacy Notice

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act. These rights may include the right to know categories of personal information collected, sources, purposes, categories of recipients, specific pieces of information, deletion, correction, portability, opt out of sale or sharing, limit use of sensitive personal information where applicable, and non-discrimination.

Categories of personal information we may collect include identifiers, contact information, internet activity, commercial information, geolocation information, audio or visual information, professional information, inferences, and other information you provide. We may disclose these categories to service providers, contractors, advertising partners, analytics providers, lead buyers, referral partners, affiliates, and business partners.

California residents may submit privacy requests using the contact information in this Privacy Policy. We may need to verify your identity before completing a request.

Other U.S. State Privacy Rights

Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Indiana, Tennessee, New Jersey, and other states may have rights under applicable state privacy laws. Depending on your state and the law in effect, these rights may include access, correction, deletion, portability, opt out of targeted advertising, opt out of sale, opt out of profiling with legal or similarly significant effects, and appeal of a denied request.

We will respond to applicable requests as required by law.

Nevada Privacy Rights

Nevada residents may have the right to opt out of certain sales of covered information under Nevada law. Nevada residents may submit requests using the contact information in this Privacy Policy.

Children's Privacy

The Website is not intended for children under thirteen (13) years of age. We do not knowingly collect personal information from children under thirteen. If we learn that we have collected information from a child under thirteen, we will take reasonable steps to delete it. Users under the age of majority in their jurisdiction should use the Website only with permission of a parent or guardian.

Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, maintain business records, conduct analytics, improve services, support advertising measurement, and operate lead generation or referral programs.

Retention periods may vary depending on the type of information, purpose of collection, legal requirements, user relationship, and business needs. We may retain de-identified, aggregated, or anonymized data indefinitely where permitted by law.

Security

We use administrative, technical, and physical safeguards designed to protect information. These may include access controls, encryption where appropriate, secure hosting, monitoring, vendor review, limited access, and internal policies. However, no internet transmission, website, server, database, email, SMS system, or storage system is completely secure. We cannot guarantee absolute security.

User Choices

Depending on your location and applicable law, you may have choices regarding cookies, marketing emails, text messages, targeted advertising, sale or sharing of information, data access, correction, deletion, and portability. You may adjust browser settings, use platform-level advertising controls, unsubscribe from emails, reply STOP to supported text messages, or contact us using the information below.

Some choices may limit the functionality of the Website.

Do Not Track and Global Privacy Control

Some browsers offer Do Not Track signals. Because there is not a uniform industry standard for Do Not Track, the Website may not respond to those signals.

Where legally required and technically feasible, we may recognize Global Privacy Control or similar universal opt-out signals as opt-out requests for applicable browsers and devices.

Third-Party Websites and Services

The Website may link to third-party websites, retailers, suppliers, installers, advertisers, affiliate partners, social media platforms, payment processors, mapping providers, analytics providers, and other services. We are not responsible for the privacy practices, security, content, accuracy, or business practices of third parties. Review their policies before providing information to them.

Publicly Available Information

We may collect or use publicly available information, including property records, business records, mapping data, public directories, government records, public websites, and other publicly available sources. We may combine publicly available information with information collected through the Website.

Data Enrichment and Matching

We may use third-party data providers to verify, update, append, enrich, or match information. This may include address verification, phone validation, email validation, property data, demographic data, interest data, advertising segments, fraud signals, and business information.

Automated Decision-Making and Profiling

We may use automated systems, algorithms, scoring models, AI tools, and profiling to generate estimates, identify likely interests, route leads, detect fraud, personalize content, measure advertising, determine market demand, and improve services. These systems may use information submitted by you, automatically collected information, third-party data, and derived information.

Business Transfers

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, sale of business lines, transfer of website assets, investment transaction, or similar event, information may be disclosed, transferred, sold, assigned, or evaluated as part of that transaction.

De-Identified and Aggregated Data

We may create de-identified, anonymized, pseudonymized, or aggregated data from information we collect. We may use and disclose such information for analytics, research, product development, advertising measurement, market analysis, AI development, business intelligence, and any other lawful purpose.

Changes to This Privacy Policy

We may update this Privacy Policy at any time. When we update it, we will revise the "Last Updated" date. Changes are effective when posted unless a later effective date is stated. Continued use of the Website after changes are posted means you acknowledge the updated Privacy Policy.

Contact Us

Intermarket Media Group LLC
354 State Street, Suite 105
Hackensack, NJ 07601
United States

Email: privacy@mulchcalculator.com

Privacy requests, opt-out requests, data access requests, deletion requests, correction requests, appeal requests, and questions about this Privacy Policy may be sent to the contact information above.

How to Submit Privacy Requests

To submit a privacy request, contact us using the information above and include your name, email address, state or country of residence, request type, and information needed to verify your identity. We may request additional information to confirm your identity or authority to act on behalf of another person. Authorized agents may be required to provide proof of authorization.

Acknowledgment

By using MulchCalculator.com, submitting information, uploading photos, requesting an estimate, requesting supplier or installer information, opting into communications, or interacting with our advertisements or services, you acknowledge this Privacy Policy and our collection, use, disclosure, sale, sharing, transfer, retention, and processing of information as described above.